Review From User :
I found this book in the bookstore yesterday, and read the entire thing nearly in one sitting. For a long time before I read this book, I was a fan of Seth Godin's blog and his book Permission Marketing.
The basis of the book is that on the path to great success there will always be a "dip," a rough patch that seperates those who really want to accomplish greatness from those who do not. The key question you have to ask yourself is whether you are ready to be either number 1 or number 2 in your field--if you are not, then you should be prepared to quit to focus on the field where you will be number 1 or number 2.
Perhaps the book's most controversial conclusions is that you should "quit" often things that you cannot be great at in order to focus on the one or two things that you are going to be excellent at.
I have to admit, I found this tough to read because my instincts have always been to diversify. I've always wanted to dabble in a bunch of things. My creative instincts have always taken me to different places to dabble, and I feel like a fuller more complete person for having explored these diverse interests.
I have to say though, that after reading this book my mind has been made up that I truly do need to concentrate on the things that I will be eventually awesome at--unless I want to be number 1 or number 2 at being the truly complete (post-modern) person.
I have found that Godin's writing can be either hit or miss. This one is a definate hit in my opinion.
Media Size : 17.7 MB